What’s Driving the Resurgence in the Strategic Importance of Self-Service BI?

Organizations’ priority rating for self-service BI (SSBI) functionality showed a downward trend for four years. But 2018 responses showed a sudden spike in its priority. Although there is a low probability that this change could be an anomaly, our analysis indicates that this change in sentiment reflects that SSBI capabilities have become
strategically important to businesses. We believe this significant development marks the beginning of a trend that will continue. In this Research Insights report, we analyze why SSBI has become more important, as well as why SSBI requires effective data governance and end-user data preparation.

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