How Data Latency Can Impact Decision Latency

All organizations generate a vast amount of data that shape business intelligence (BI) insights used for informing business decisions such as improving operational efficiency, increasing revenue, enhancing customer service, and responding to market changes and needs. Data allow organizations to operate with more agility and innovate with lower risk, which in turn creates greater value for customers, partners, and stakeholders. However, an organization’s period of data latency can significantly impact its ability to respond to business needs and make effective BI decisions.

Data latency is the delay time between when data is generated and when users can access that data to identify insights and take actions that support business objectives. Longer periods of data latency can slow the process of making critical decisions or cause an organization to make fewer data-informed critical decisions.

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