Sales Performance Management Market Study 2024

This year, we are pleased to present the seventh edition of our Sales Performance Management (SPM) market study. Our report delves into essential facets of SPM, including sales planning, analysis, and execution—elements vital to optimizing sales team effectiveness and organizational success. SPM research complements our broader enterprise performance management (EPM) insights, offering a focused lens on capabilities crafted specifically for the sales domain.

Sales Performance Management is a cornerstone of many performance management strategies, yet the distinct needs of sales professionals often go unrecognized. With the Wisdom of Crowds® Sales Performance Management Market Study, we aim to illuminate these needs and foster a deeper understanding of SPM’s role in achieving strategic sales outcomes.

We are confident that this report will be both insightful and actionable, delivering unique perspectives to drive your sales performance strategies forward.

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